images: Josh Gold
wordplay: Erica Easter
models: Adam Smith, Chris Herrera, Chris Valentine & TJ
agencies: Shades & Xposure
location: Station at Riverfront

Surrounded by a plentitude of effeminate salons and boutiques, there stands one that caters exclusively to Denver’s gentlemen clientele. Dubbed a “style salon”, Metroboom uniquely fuses fashion and style consulting with hair and grooming needs solely for Denver men.

Never compromising the client’s personality or lifestyle, Metroboom provides their clients with the latest trends in hair and fashion, but also gets down to the nitty gritty of eyebrow grooming and nail maintenance--all crucial aspects of any polished image. The brainchild of Jung Park, a former brand consultant from New York City, Metroboom far extends the utility of a conventional salon or boutique, for it also provides a social network--connecting the up-and-comer with the seasoned pro. Not only is Park guiding these men to define their image and perfect their grooming habits, but he is also providing them with a watering hole to share ideas, stories, and friendships. Aside from the social aspects of Metroboom, Park wants men “to feel comfortable and stylish in their own way,” not follow some “What Not to Wear” or “Queer Eye for the Straight Guy” style guru who belittles anyone and everyone in their path. Through a unique methodology, Park creates an ideal image for his clients by using iconic figures and an established trifecta: career, lifestyle, and personality. From there, he helps the client devise a plan or image that suits that client’s needs and wants.

According to Park, “Often men are intimidated by [unisex] salons, which makes Metroboom unique.” Now, men can experience looking good and feeling good, while networking and enjoying the camaraderie of others.

1550 Platte St Ste A/B

(303) 477.9700

Metroboom.com