wordplay: Cantaloupe Claus (Orangepeelmoses.com)
images: Jason Hayes
There’s no need to ignore the
elephant in the bedroom. Thanks to the
controversy surrounding its sexually experimental Saturday night clientele, Sugar
House hasn’t spent a penny on advertising until now. They’ve got nothing to hide, though. Yes, they cater primarily to couples on
Saturdays. Couples who occasionally play
with other couples. Consensually, of
course. What’s the big deal? Committed monogamy may be perfectly
acceptable for some, and a prison sentence for others. Sexless marriage jokes are so common in
standup comedian routines that they’ve become almost cliché. A ring around the finger does not cause a
nerve block to the genitals (The Ethical
Slut). More than half of marriages
end in divorce, many of them over adultery.
So where’s the proof that monogamy is the only perfect system? Chimpanzees, which share nearly 99% of our
DNA, swap partners like it’s going out of style. Obviously, humans are not exactly chimps, but
does that automatically mean we’re superior?
Sugar House
is not your everyday nightclub. On
Saturdays, especially, it isn’t necessarily the place for your average Dick. On the other hand, so-called swingers come in
just as many stripes as non-swingers. Some
are merely curious. Some just like to
watch. Fair weather lesbianism is as far
as others go. And then there are those
into full-on partner swapping, though it’s never mandatory. Regardless, there is no swankier venue in the
Mile High Club for any of them. Located
on the northeast corner of Alameda and Pecos, Sugar House is a two story, 8,000
square foot building complete with a modest dance floor, four king-size Tempur-Pedic VIP beds overlooking it, a
billiard table and hotel room-like party
suites upstairs for privacy. Fresh
ingredient “cock-tails” are “con-cock-ted” on both of their granite bar tops by
recent regional Finlandia Vodka Cup Winner/Cocktail
Chef Rich “Nacho Bizznez” Ewing and
appetizers are whipped up until at least midnight, later in some cases. Waterproofed leather sofas, designer ambient
lighting, a state-of-the-art sound system, gorgeous bathrooms, keyed lockers (in
addition to coat check), valet parking and a sexy staff are a few other
features that flesh out the watering hole.
“Everyone
that comes in here, they say the same thing.
‘This is the coolest place I’ve been to.
I’ve never seen any nightclub like it,” says Sugar House “Sugar Daddy”
Scottie Ewing.
Even though
he realizes it’s somewhat inevitable due to the hot button nature of the topic,
Ewing doesn’t want to be pigeonholed as a
swingers club. Saturday night is only
one night of six he plans to debut in the coming months. H.I.P.
(Hospitality Industry Party) Mondays kicked off in November and has the potential
to be one of the hottest service industry nights in the entire state. Wednesdays are currently dedicated to a rock
star simulation video game called Guitar
Hero. Intoxica Thursdays will be a Rat Pack/exotica/original lounge music
era throwback that might occasionally benefit from a Sinatra impersonator. Friday
Night Flirt (FridayNightFlirt.com) is a singles mixer concept Ewing has
been refining for awhile, and Holy
Roller Sundays (starting in January) is the night when Vegas comes to
Denver, funny money style. The Ewing
Brothers are also working on a “punny” cocktail menu to lubricate their patrons,
controversial and non-controversial alike.
Called “Club Pour-nography”, it
features concoctions like the “Money Shot”, which was taste tested and given
the stamp of approval by Ewing’s own mother.
“Now we’re
just trying to dispel what people perceive about what Sugar House is. It’s not just about a swingers’ club or a
sexy vibe. Our marketing philosophy is
catering to niche markets, and doing it right.” Admit
it, you’re curious...
1395 W. Alameda
(303) 777.9900
FridayNightFlirt.com
SugarHouseLounge.com
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