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| Thursday, March 01, 2007 |
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Mile High Clubbin’: Sutra’s Coming
By Image Mag Staff @ 12:01 AM :: 342 Views ::
0 Comments :: Nightlife
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wordplay by Samantha Donen
images by Paul Piciocchi
There are a lot of lounges in Denver but not a whole lot of dance clubs. The Sutra Room bridges that gap with a small dance club that provides good bottle service, a cool vibe, and a mash up of pure dance music ranging from house to top 40. Located on the corner of 11th and Lincoln in Denver’s new SoCo club district, it is a convenient bar-hop from Andrew’s and DC10. The Sutra Room is open only on the weekends and Thursday night; ladies are always free and gentlemen pay a five dollar cover on the weekend. “We want you to party like rock stars, go home, and sleep it off. That is why our logo is “Sleep is for Sundays,” says owner Paul Piciocchi (who also owns Tryst downtown).
A recent visit on a Thursday night found the Sutra Room packed to capacity. According to Co-Owner/General Manager Charles Trujillo, it has been that way since their grand opening this New Year’s Eve. My first impression was that of a South Beach club, yet, the atmosphere provokes a fun, unpretentious vibe. A percussionist is centrally positioned on the dance floor underneath a chandelier that casts a rosy hue to the room. I felt like I was wearing rose-colored glasses, which is not a bad thing when looking for a fun night out on the town. Plus, the percussionist egging on the beats to enthusiastic dancers kept the dance floor thumping all night long.
The bottle service booths are unique as they surround the perimeter of the dance floor. Being a footstep away from the dance floor was a big plus to me. It took down the bore me walls I experience with most V.I.P. areas; adding an interactive party-vibe to the night. There are more private bottle service areas, one level up from the main dance floor. Crystal star lights cast mysterious shadows on the beds of those booths and provide room for larger parties with their own private bathroom. Each bottle service booth has a custom-designed table made by Dave Scheik and sponsored by Red Bull. The tables have a European design with slots built in for mixers and bottles, an ice tray, a bucket for champagne, four slots just for your Red Bull, and stow away for empty glasses. “We envisioned a table that would make it easier for servers to wait on people and provide ease for the customers,” says Trujillo.
To create their vision for Sutra Room, Piciocchi and Trujillo traveled to other cities and took notes about what they liked about clubs they frequented. Major influences on the cosmetics of the room were Tantra in South Beach and Blonde in Kansas. Layout and music ideas were mainly influenced by the club Body English located inside the Hard Rock Hotel in Vegas. Other factors include a strategic marketing plan that is pure brilliance. According to Piciocchi, they brought in 35 partners; not for capital but for networking purposes. “The partners are our own street team”. Each of the partners’ profiles can be viewed on the website SutraRoom.com as well as upcoming events and specials.
In addition to Sutra Room, Piciocchi and Trujillo planned to solely open Left on Lincoln next door. LOL opened its doors beginning of February 2007. “We wanted to create a casual dance club with a big patio for LOL,” says Trujillo. Inspired by Greg Gallagher’s Front Porch, LOL has a loft-like floor plan, communion table, and beach vibe. As soon as the weather permits, custom-designed garage doors open the walls facing Lincoln Street to an enormous patio. LOL will be open 7 days a week; hosting specials like Thursday’s “Rock, Scissors, Paper” Happy Hour. “Customers can play RSP with the bartender and if they win they get a free drink, if they draw, they pay half price, and if they lose, well they pay the full price,” says Trujillo.
1109 Lincoln
LeftOnLincoln.com -- SutraRoom.com
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